The purpose of the Marketing Manager will be to lead and execute integrated marketing strategies that strengthen the brand in South Africa, drive customer acquisition and sales growth, and ensure impactful, consistent brand presence across all channels. The role is responsible for delivering effective go-to-market execution, optimising campaign performance through data-driven insights, and collaborating with internal teams and external partners to maximise brand visibility and return on investment.
Duties and Responsibilities:
- Developing and executing comprehensive, data-driven marketing strategies aligned to overall business objectives, driving brand awareness, customer acquisition and revenue growth
- Translating global brand strategies into locally relevant plans tailored to the South African market, ensuring cultural and consumer relevance
- Conducting ongoing market research, competitor analysis and consumer insight reviews to inform strategic direction and identify growth opportunities
- Leading end-to-end go-to-market strategy for new product launches, including positioning, target audience definition, pricing input and channel strategy
- Developing detailed launch plans, including timelines, campaign assets, training materials and Sales enablement tools
- Partnering with Sales and Retail teams to ensure seamless execution across all channels, including in-store, online and third-party platforms
- Planning, executing and optimising integrated marketing campaigns across digital, social media, Retail, eCommerce and public relations channels
- Managing paid media strategies including performance marketing, ensuring efficient spend and measurable return on investment
- Overseeing campaign calendars and ensuring alignment across all marketing initiatives and key trading periods
- Driving strong, consistent brand positioning across all consumer touchpoints, ensuring alignment with global brand guidelines
- Safeguarding brand identity, tone and messaging across all communications, campaigns and creative outputs
- Continuously enhancing brand equity through innovative and impactful marketing initiatives
- Collaborating closely with Sales teams, Distributors and Retail partners to optimise product visibility, merchandising and promotional activity
- Supporting the development of in-store marketing materials, point-of-sale displays and Retail activations
- Working with eCommerce partners to improve product listings, content quality and conversion rates across online platforms
- Tracking, analysing and reporting on campaign performance using analytics tools, providing actionable insights and recommendations
- Monitoring key performance indicators including return on investment, conversion rates, customer acquisition cost and engagement metrics
- Using data and insights to continuously refine strategies, improve efficiency and maximise marketing effectiveness
- Overseeing the development of engaging, high-quality and conversion-driven content across all platforms
- Briefing and managing internal teams and external agencies to deliver creative assets aligned with brand standards
- Ensuring all content supports the customer journey and drives engagement, consideration and purchase
- Building and maintaining strong relationships with Creative, Media, Public Relations and Digital agencies to ensure high-quality execution
- Managing influencer and partnership strategies to expand brand reach and credibility
- Acting as the key marketing point of contact for internal stakeholders, ensuring alignment and effective communication
- Developing and managing the annual marketing budget, ensuring optimal allocation of resources across channels and campaigns
- Monitoring spend closely, ensuring cost efficiency and maximum return on investment
- Providing regular budget tracking and performance reports to Leadership
- Leading, mentoring and developing junior Marketing team members, fostering a collaborative and high-performance culture
- Setting clear objectives and key performance indicators, providing ongoing feedback and performance management
- Encouraging innovation, accountability and continuous improvement within the team
- Staying abreast of industry trends, competitor activity and emerging marketing technologies
- Identifying new opportunities for growth, innovation and differentiation within the market
- Testing and implementing new channels, tools and approaches to enhance marketing effectiveness
Minimum Requirements:
- Bachelor’s degree in Marketing, Business, or a related field
- At least 5 to 7 years’ experience in a marketing role, preferably within FMCG, consumer electronics, or retail
- Proven track record of executing successful, high-impact marketing campaigns
- Strong understanding of digital marketing, e-commerce, and social media strategy
- Experience with product marketing and go-to-market execution
- Strong commercial acumen with a focus on driving sales and ROI
- Excellent analytical skills with the ability to translate data into actionable insights
- Strong stakeholder management and communication skills
- Ability to work in a fast-paced, high-performance environment