We’re accepting applications for the position of Senior Digital Enablement Manager. The Portfolio Product Manager for Digital Enablement is responsible for overseeing end-to-end operations and support of both new and existing digital platform propositions designed to empower Micro, Small, and Medium-sized Enterprises (MSMEs) to reach their full potential. MSMEs are a vital part of the economy and play a critical role in ensuring long-term sustainability across the country and continent. To strengthen support and enablement, this role will focus on advancing current platforms such as fintech solutions, SME access-to-market initiatives, advertising tools, skills development platforms (e.g., business hubs, online learning programs), product marketplaces, and trade marketplaces. The aim is to help small businesses become future-ready while also refining and scaling newly launched marketplaces tailored to address key growth challenges faced by MSMEs. The ideal candidate is commercially astute, entrepreneurial, and highly self-motivated. They should be able to work effectively both independently and in collaboration with diverse teams, often across external or global environments, to achieve strategic objectives. Given the innovative nature of this area, they must be comfortable navigating ambiguity, managing complexity, and driving clarity. Prior experience in digital product management, digital marketing, and/or product design is essential.
Duties and Responsibilities:
- Defining the digital target market and small medium and micro enterprise personas to be targeted
- Translating organisational strategy into meaningful operational targets and strategic focus areas for the business unit under management
- Executing on the small and medium enterprise digital platforms strategy and relevant sales, revenue and margin targets
- Driving the sales, revenue and margin targets for mobile and beyond mobile products including cloud, unified communications, internet of things and fixed services
- Commercialising access to market, skills development, financial technology, product and trade marketplaces to ensure relevance and profit and loss targets
- Expanding the platform ecosystem in collaboration with product and partnerships teams
- Delivering customer-centric digital small and medium enterprise innovation based on customer insights and enabled through thorough market research
- Using leading practice to define and establish solution design and user experience design principles and methodologies to ensure delivery of world-class digital capabilities
- Designing customer journeys based on active market research and understanding the customer digital buying process
- Defining the small and medium enterprise value propositions and embedding into the digital channel sales plan with the digital channels team, call centre and other sales teams, ensuring achievement of sales and revenue targets
- Overseeing the development and management of digital products and platforms, ensuring all activities are delivered within agreed profit and loss and service level agreement parameters
- Interacting with various sales channels and supporting physical channels such as stores through digital enablement propositions
- Providing internal and external reporting related to forecasts, campaign performance and overall digital sales performance including post-campaign analysis, in-campaign optimisation and measuring end to end effectiveness to inform future enhancements and ensuring daily, weekly and monthly reporting is available
- Managing direct or cross-functional teams where required to deliver new or enhance existing platform propositions
- Setting and managing a governance plan to ensure consistency and adherence to digital enablement parameters
- Working with terminals and the warehouse and managing operational delivery of stock to customers as per acceptable service level agreements
- Managing forecasting and procurement of devices with terminals to manage operational delivery following sales
- Tracking the operational turnaround times for fulfilment, assurance and support based on the defined journeys and addressing challenges where service level agreements are not met
- Defining the go-to-market strategy for new digital propositions
- Working with marketing and sales channels to define the go-to-market plan
- Defining and executing relevant digital campaigns while meeting return on investment targets
- Managing the marketing budget for digital campaigns
- Overseeing team activities to ensure effective delivery of business outcomes
- Supporting and enabling the team to succeed by encouraging frequent knowledge sharing and other enablement initiatives
- Creating fit-for-future organisational capability through skills development informed by skill gap analysis and ensuring identified gaps are addressed through training
- Developing a high performing team by embedding formal performance management processes and informal coaching through continuous one-to-one performance discussions
- Initiating disciplinary processes for team members when required and engaging support from Human Resources
- Resolving grievances raised by team members and escalating only if required
- Motivating team members and ensuring that their efforts are recognised
- Collaborating, championing and enabling effective leadership and cross-functional working relationships to create a superior customer experience based on leadership practice
- Connecting and leveraging the skills of functional teams to generate synergy across customer touch points
- Collaborating with industry vertical leads and teams on sales strategies and plans to unlock growth in scaling industries and strategic accounts
- Presenting to customers and partners on value propositions to close strategic and high value deals
- Engaging stakeholders and managing partners related to segment growth
- Establishing and monitoring healthy internal and external relations and implementing remedial actions where required to achieve organisational goals
- Developing and maintaining key account relationships with channel partners ensuring alignment to customer experience expectations and the sales partner strategy framework
- Designing and implementing propositions based on customer insights and needs in line with small and medium enterprise business strategy and sub-segment
- Ensuring each proposition highlights its unique differentiation, benefits and advantages
- Growing small and medium enterprise business market share by sub-segment in performance and revenue by product and channel against budget
- Driving revenue growth and market penetration with distribution channels to meet profit and loss targets
- Owning small and medium enterprise value proposition and product strategy and co-ordinating with distribution across channels
- Developing deep research and customer business intelligence practices with dashboards, weekly trends and competitor analysis to inform the value proposition strategy
Minimum Requirements:
- Minimum of 8+ years relevant experience in digital product management
- Experience in online and digital sales
- Experience optimising multiple sales channels and increasing market share
- Track record of meeting targets within changing environments and market conditions
- Experience in digital marketing
- Strategic mindset and out-of-the-box thinking
- Experience in solution selling within enterprise customers
- Deep understanding of customer business, market, and industry
- Strong relationships with key decision-makers and influencers
- Ability to translate customer objectives into propositions
- Robust understanding of account P&L
- Experience working in a multinational matrix organisation
- Successful track record managing multi-industry sales teams and driving revenue growth