We’re accepting applications for the position of Senior Unbranded Channel Specialist. The purpose of this position will be to drive revenue and customer growth through the usage of the company’s products and services across the unbranded channels within a geographical area. The Specialist will also be tasked with managing and maintaining the relationship with respective trade and channel partners, the internal organisation, and suppliers.
Duties and Responsibilities:
- Managing the unbranded channel stores (National Chains, Wholesalers, Alternative Distributors and Informal Stores) within a geographical location
- Handling first line escalations from trade partners and customer queries (External Customer Liaison Officer)
- Managing field marketing agency by ensuring operational compliance and excellence including retail pricing compliance, comparative pricing reporting, stock availability, updated deals, campaigns and branding
- Achieving specific sales and customer service targets and objectives aligned to the unbranded regional strategy
- Building and maintaining stakeholder relationships across National Chains, Wholesalers, Alternative Distributors and Informal Trade Partners
- Identifying partnerships and collaborations to drive sales through brand and product awareness
- Implementing the distribution strategy within the unbranded channels space and implementing the unbranded channel strategy and roadmap to ensure maximum attention and focus on unbranded channels including National Chains, Wholesalers, Alternative Distributors, spazas, traders and street hawkers mainly within the informal market
- Establishing and maintaining relationships with informal traders and spaza operators on behalf of the company to enable improved understanding and establish greater awareness of evolving consumer trends and behaviours
- Ensuring implementation and success of new products and services and identifying opportunities to drive product awareness
- Measuring, analysing and reporting monthly on key activities, findings, learnings and areas of improvement and identifying opportunities to improve sales and service that positively impact revenues, market share and customer experience
- Creating a monthly call cycle outlining the store visits of both National Chains and Informal Stores including partnership meetings
- Being accountable for key performance indicators (revenue, base, market share, usage) in designated locations and geographies
- Managing and maintaining relationships with trade partners end to end as first point of escalation and driving acquisition, retention and customer experience targets
- Identifying strategic opportunities to maximise profitability for area of responsibility and liaising with the Regional Marketing Team to facilitate promotions, presence branding and recommending above the line marketing opportunities within the area under care
- Driving gross additions and efficiencies in the unbranded channel, sales returns and exposure and identifying and recruiting new business partners as per channel strategy to increase distribution coverage
- Implementing and managing recovery plans for underperforming towns and stores
- Managing third party outsource relationships to deliver on key performance indicators as per service level agreements and proactively managing the development and implementation of the sales strategy, projects and general management such as Managed Service Infrastructure
- Monitoring competitor activities and ensuring gap closure through development of competitor activity plans
- Transferring knowledge including policies and procedures, campaigns, deals and trade bulletins to store staff
- Providing insights for effective analysis to improve Transactional Net Promoter Score across retail touchpoints and Employee Net Promoter Score for the Region
- Implementing people transformation initiatives in third parties
- Analysing, resolving and providing feedback on all regional customer issues
Minimum Requirements:
- Matric and a 3 year commercial/marketing/sales diploma or degree (NQF 6 or higher)
- At Least 3 to 5 years relevant experience essential
- Experience in small business development, marketing or sales
- Experience within a retail or business environment with exposure to project implementation, monitoring, commercial and performance management, and stakeholder management
- Experience in the telecommunications industry
- Code EB driver’s license and own vehicle essential